Products

All Nutrient

Natural botanical products, luxuriously rich with certified organic butters, vitamins, essential oils and extracts. This vegan blend delivers plant-based proteins that reconstruct strands from the inside out.

Aluram Beauty

Gluten, sulfate, paraben, and cruelty-free, our vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty.

Color Wow

Color Wow products, particularly the Dream Coat, are known for their ability to create a protective barrier around hair strands, effectively sealing out humidity and preventing frizz.

Joico

Joico color lines stay one step ahead of curve. From blonding to gray coverage, bold looks to custom color, every product is created with a singular goal: to help you deliver the healthiest, most gorgeous hair imaginable.

KENRA

Experience superior performance in every styling & haircare situation. From iconic Volume Spray 25 to Brightening System, Kenra delivers the perfect solution to complete your look with lasting benefits